Explain how the ageing population in India influences the demand for personal care products. Give one specific example.
Answer
An ageing population increases demand for senior‑friendly personal care items such as anti‑wrinkle creams, leading companies like Himalaya to launch specialised product ranges.
Step-by-step solution
- Identify the demographic trend: increasing proportion of elderly people.
- Link the trend to changes in consumer needs – more focus on health, comfort, and skin care for older users.
- State the effect on demand: higher demand for products that address ageing concerns.
- Provide a concrete example of a company that has responded to this demand.
Common mistake: Mentioning only population growth without connecting it to product‑specific demand.
Concept tested: Effect of demographic change on demand
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