Using Herzberg’s Two‑Factor Theory, suggest two specific actions that a retail manager can implement to increase employee motivation and explain which factor each action addresses.
Answer
Offer skill‑upgrade workshops to serve as a motivator and improve hygiene by ensuring a safe workplace environment.
The correct answer is Offer skill‑upgrade workshops to serve as a motivator and improve hygiene by ensuring a safe workplace environment. — Present the two actions in a clear sentence.
Step-by-step solution
- Recall that hygiene factors include working conditions, salary, security, while motivators include achievement, recognition, growth.
- Identify an action that improves hygiene: create a safe and comfortable shop environment with proper lighting and security.
- Identify an action that adds a motivator: organise skill‑upgrade workshops that give employees chances to learn new sales techniques.
- Explain why hygiene action reduces dissatisfaction and why motivator action increases satisfaction.
- Present the two actions in a clear sentence.
Common mistake: Mixing hygiene and motivator actions in the same category.
Concept tested: Herzberg's motivation factors
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