Lesson eLearning

Which element of the marketing mix deals with the depth and breadth of a product line?

easy MCQ 1 mark Class 12 · Business Studies · Marketing Management
  1. Price
  2. Promotion
  3. Product
  4. Place
Answer
Product

The correct answer is Product — Select the option that corresponds to this element.

Step-by-step solution

  1. Identify the four elements of the marketing mix: Product, Price, Promotion, Place.
  2. Recall that product decisions include product line depth, width and length.
  3. Match the description with the element that handles these aspects.
  4. Select the option that corresponds to this element.
Common mistake: Confusing the product element with the price element.

Concept tested: Elements of Marketing Mix (4 P's)

Published · How this solution was prepared and checked

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