Marketing Management
18 solved questions from Class 12 Business Studies, each with the full working. Tap any question to see the step-by-step solution.
- 1 What is the primary topic or theoretical principle explored in 'Marketing Management' (Class 12 BUSINESS-STUDIES)? medium MCQ Chapter Core Principle
- 2 Which key mechanism or analytical rule is highlighted in 'Marketing Management'? medium MCQ Key Analytical Mechanism
- 3 What is the primary topic or principle explained in 'Marketing Management' (Class 12 Business Studies)? medium MCQ Chapter Core Concept
- 4 Which key observation or fact is central to understanding 'Marketing Management'? medium MCQ Key Fact & Mechanism
- 5 Why is the study of 'Marketing Management' important for students of Class 12? medium MCQ Learning Significance
- 6 What is a common application or real-world example related to 'Marketing Management'? medium MCQ Real World Application
- 7 What key takeaway should students retain after completing 'Marketing Management'? medium MCQ Chapter Summary & Takeaway
- 8 A beverage company is planning its promotional budget for the next fiscal year. For a new product, the company allocates 5% of projected sales, while for an existing product it allocates 2% of projected sales. If projected sales are Rs. 10 crore for the new product and Rs. 25 crore for the existing product, calculate the total promotional budget required. medium 2 marks Promotional budgeting using sales‑percentage method
- 9 A textile firm sells a designer saree for Rs. 500. The total cost incurred per saree is Rs. 350. Calculate the profit percentage and state whether the selling price is above a 30% markup on cost. medium 2 marks Markup pricing and profit percentage
- 10 Which element of the marketing mix deals with the depth and breadth of a product line? easy MCQ 1 mark Elements of Marketing Mix (4 P's)
- 11 A new entrant plans to launch a smartphone in India. Discuss how the firm should choose between exclusive distribution and selective distribution, and recommend the most suitable strategy. hard 3 marks Distribution strategy selection
- 12 A sports apparel company allocates 4% of its projected sales to promotion for a new sports shoe line. If the projected sales are Rs. 12 crore, what is the promotional budget required for this product line? easy 1 mark Promotional budgeting
- 13 A travel agency segments its customers based on the number of trips taken per year. Which segmentation variable is it using? medium 1 mark Segmentation variables
- 14 A premium organic tea brand is deciding its distribution strategy for the Indian market. Discuss the advantages and disadvantages of exclusive distribution versus selective distribution, and recommend which strategy the brand should adopt. hard 3 marks Distribution strategy selection
- 15 A cinema chain segments its audience based on age groups (e.g., children, teens, adults, seniors). Which segmentation variable is it using? easy MCQ 1 mark Segmentation variable type
- 16 A cosmetics brand plans to allocate 3% of its projected sales for promotion of a new skincare line. If the projected sales are Rs. 8 crore, what is the promotional budget required for this product line? medium 2 marks Promotional budgeting
- 17 Explain the key advantage of selective distribution for a premium watch brand in India. medium 3 marks Selective distribution benefits
- 18 A food processing company is deciding between exclusive and selective distribution for its organic yoghurt product in the Indian market. Discuss the factors to consider, give the advantages and disadvantages of each option, and recommend the most suitable distribution strategy. Provide at least three arguments for your recommendation. hard 5 marks Choosing distribution strategy