Lesson eLearning

A cinema chain segments its audience based on age groups (e.g., children, teens, adults, seniors). Which segmentation variable is it using?

easy MCQ 1 mark Class 12 · Business Studies · Marketing Management
  1. Psychographic
  2. Behavioral
  3. Demographic
  4. Geographic
Answer
Demographic

The correct answer is Demographic — Hence the segmentation is demographic.

Step-by-step solution

  1. Identify the type of variable used for segmentation.
  2. Age is a characteristic that varies among people.
  3. Such characteristics are called demographic variables.
  4. Hence the segmentation is demographic.
Common mistake: Confusing demographic with psychographic segmentation

Concept tested: Segmentation variable type

Published · How this solution was prepared and checked

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