Explain the key advantage of selective distribution for a premium watch brand in India.
Answer
It ensures product prestige and better control over brand image by limiting retailer access to high‑end outlets.
The correct answer is It ensures product prestige and better control over brand image by limiting retailer access to high‑end outlets. — Thus the key advantage is preservation of brand exclusivity and image.
Step-by-step solution
- Understand what selective distribution means – choosing a limited number of retailers.
- Premium brands seek to maintain exclusivity and brand image.
- Selective distribution limits product to high‑end retail outlets.
- This protects brand prestige, allows better customer service and higher margins.
- Thus the key advantage is preservation of brand exclusivity and image.
Common mistake: Assuming selective distribution equals exclusive distribution
Concept tested: Selective distribution benefits
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